Challenges
- Outomated is an emerging startup operating in the highly competitive market of test automation SaaS solutions.
- The company is currently in the early stages of establishing product-market fit (PMF) with its initial customer base and has been relying on founder-led sales efforts to achieve this objective.
- While one founder has been dedicating their efforts towards product development, the other has been focusing on sales activities.
- To expedite the process of achieving PMF, Outomated was looking for someone to take ownership of the entire marketing funnel.
Strategy
- To address the issue of low conversion rates from inbound traffic, I undertook a complete website overhaul, implementing a new positioning and design system.
- Subsequently, my focus shifted towards optimizing search engine rankings and developing content marketing strategies to increase non-branded organic traffic.
- Within a span of three weeks, we were able to achieve top-five rankings for more than ten blogs, resulting in a substantial increase in high-intent traffic volume.
- Additionally, I targeted competitor Google ads to attract potential customers with strong purchase intent.
- This approach not only helped drive the sales pipeline but also provided valuable early feedback for our product pivot.
Outcomes
- 10k — New ARR Increase
